Search engines have a difficult task. They need to find a specific thing you are looking, for, but they need to find it in the millions and millions of web pages all over the internet. So, how is it that they manage to do that? Well, they have a system for it. They must know what exactly is on every web page on the internet, and wow whose pages link to each other. This system has to take in huge amounts of information and give you the best answer to the question you’ve asked it. And that’s no easy job.
Some of the most known search engines, Google and Bing, are something similar to librarians, only they are the librarians of the web. They have systems that gather information about every single web page on the internet, in order to help you find whatever it is you are looking for. And how to they do it? Well, they all have secret recipes that enable them to convert all that information into valuable search results; and that recipe is called an algorithm.
If you are a web site owner you should search results which matters to you. For example if your web pages have a higher ranking than more people will be able to locate them. The main thing about higher rankings is that your web site has all the elements a search engine needs. This is called Search Engine Optimization, and most of its important elements are known to the world. Let’s talk about them for a minute.
The first thing you need to know is that word do matter, because the search engines are able to find every single word on the internet. For example, if we enter refrigerator repair in our search engine, it can narrow down the results and give us only the websites that have to do with the thing we’re searching for.
The second important thing to know is that titles are important also. Every single web page has a title, but we may not even see it, because it is coded. But the search engines do see them and give a lot of credit to them, because they are a summarization of the webpage’s content, just like a book title can be a summarization of a book.
Third important thing tell us that links between websites are also important, because when the two web pages have links to each other, that usually means that they recommend each other. That tells the search engines that these web pages have great information on them. Those web pages that have a lot of links directed to it look great to search engines, and are usually among the top results of a related search.
The fourth thing tells us that the search engine also pays a lot of attention to the words used in the links. And if a web page has a great description of a web site to which it is linking, the search engine will instantly know what it’s looking at.
And the fifth thing a search engine looks for is reputation. These web sites that are known for being fresh and engaging are usually the top billed ones.
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