For a lot of people search engine optimization is a set of hidden tricks, performed from some – search engine optimization gurus – who know the secrets of Google. Search engine optimization was easier, a few years ago, as it was enough to make a landing page, add some build links and keywords, with the aim of achieving high rankings.
These days, search engine optimization became more difficult and complex, as it is required to optimize a few different aspects of the website. So, in this article, we will look at the major steps of a successful search engine optimization plan.
- Keyword Research
A keyword research is the first step of a search engine optimization campaign. You try to find, with a keyword research, which phrases or keywords people are using to find competitor’s websites and your website and then choose which ones to target.
- Technical Optimization
In order to read your website’s code and text, search engines use special software called crawlers. So, if it is not technically perfect, it can be difficult for a crawler to understand and read all of its content and it can have as a result that its pages will rank lower in the search engines results pages, or in the worst case, not at all. So, it is important that the following technical points are checked.
Search engines try to give to their users results that satisfy them and that are helpful. Therefore they take into account the appointment metrics of a website. Google recommends – Generally, by creating high-quality sites that users will want to share and use, webmasters can improve the rank of their sites.
- Content Marketing
Since Google constantly optimizes and updates its algorithm in order to provide the best results to users, it gives more and more significance to fresh, useful and engaging content. These days, quality content is the foundation of a successful search engine optimization campaign. It is important for every business to invest in the production of fresh, engaging and quality content.
- Social Media Strategy
Social signals are among the most important ranking factors – along with recent studies. That means that social media are now a strong influencer for search engine optimization and it should be part of a search engine optimization campaign. Also check these tips here.
- Link Building
Although now Google is trying to apply stricter rules to links, they still stay a very important ranking factor. Therefore, links increase the credibility and authority of a website. So, the total number of links is important, but it is also important to obtain links from a variety of reliable and popular domains. Bear in mind that the main search engines have strict rules against paid or unnatural links, so the link building process consists mostly from actions that attract links from dependable sources in a natural way.
Some of the ways to create useful links, to bring traffic and to locate resource pages are: guest blogging, contest or giveaways and broken link building.